Dick’s Sporting Goods
“Alone”

This project still haunts us. Covid-19 stalled us for nearly 2 years. Saying this was a challenge would be a giant understatement. The creative changed, the crew changed, the inspiration changed and ultimately we had to re-configure everything before the final shoot day. This became a project that we were determined to finish for the sake of finishing.

We knew showing our hockey player training at multiple locations would naturally create a faster-paced edit. We chose to shoot at sunrise, midday, sunset, twilight/blue hour and at night to really drive home the idea that our hockey player never stops working. This also created dynamic color contrast between scenes, which was intended.

The VO was meant to be the inner thoughts of our athlete during the most desperate moments of training. The intention was to set up the audience with something almost painful to experience but then pack that punch at the end when we reveal the work was worth it.

This would have turned out entirely different had we not been delayed for 2 years, but we’re happy with what we made and proved to ourselves that we can handle a few bad breaks.