UNDFTD + AMSP
“Indy 500”
Style and Speed.
Find a more exciting collab. I’ll wait.
Seriously, this project was super fun for us. This longform project tells the story of how Arrow McLaren SP (AMSP) and streetwear pioneers Undefeated (UNDFTD) partnered to create a custom design for the #7 car at the Indy 500. We also revealed the never-before-seen Undefeated Nike Dunks. Peep the news here.
Initially this was supposed to be two separate videos, but the agency’s PR team pivoted and asked us to create one video to make it easier for media distribution. We wanted to keep both James Bond (yes, that’s his real name), and AMSP driver Felix Rosenqvist comfortable so we kept the crew super small. We tipped our cap to old-school documentary filmmaking and lifestyle television to create something real but also exciting, with a dope reveal.
Crew
Production Company: All Day Breakfast
Client: Vuse & Arrow McLaren SP
Agency: Team Enterprises
Director: Adam Moorman
DP: Jon Hamblin
Gimbal Operator: Juwann Nelson
Editor: Adam Moorman
Locations
Undefeated Office
Los Angeles, CA
Car Livery
Indianapolis, IN
Indianapolis Motor Speedway
Indianapolis, IN
Arrow McLaren SP Shop
Indianapolis, IN