Steppenwolf
“Black Card”

Put on that new ‘fit, grab your black card and call that Uber. Imagine showing up to one of the most renowned theaters in the world, grabbing a cocktail before the show and nestling in with the cool kids. Then the lights dim and some of the best entertainers of the world do their thing. Steppenwolf is the place to be.

We’re huge Steppenwolf fans. We grew up in this city taking the Brown Line past the storied building and seeing the iconic logo hanging from all the Lincoln Park street lights. Needless to say, the stakes were high. Steppenwolf wanted to highlight their new black card, which was essentially an updated membership care, and showcase the cocktail bar that was recently built in the front lobby. We wanted to create big time FOMO (*dated phrase alert!). But seriously, we wanted people to relate to the fun atmosphere and great vibe of the theater and envision an epic night out. It was great to create something and be part of such a legacy Chicago brand.

This was a television spot that ran throughout the midwest on broadcast and streaming services.