Farm Promise
“Good Comes From Good”

We drew inspiration from the vast history and importance of farming in America. It’s a core part of this country’s foundation. We interviewed the farmers’ families prior to shooting to get a better understanding of what is most important to them. Turns out, it was pretty simple. Working hard together each day to carefully raise and care for animals created a strong sense of pride and confidence. More importantly, it brought the family closer and the act of farming itself was what made the family bond incredibly strong — so strong it gets passed down generation to generation. Once we witnessed this first hand, we fed off that energy and had a lot of fun collaborating with these families.